For sustained success, Customer Relationship Management strategy must be aligned with the organization's mission, purpose and business strategies. CRM strategies are iterative processes; as the organization advances so to will the CRM strategy. If developing successful CRM strategies and objectives were either easy or routine, the implementation failure rate would not be deplorably high (over 50% according to research firm Gartner). This CRMsearch.com channel aggregates research, syndicated content, curated content and original content focused on designing, implementing and sustaining successful CRM strategies.