However, we do not expect there to be
differences in viewing times for people high in need for
cognition who experienced a deactivating emotion compared
with those who did not experience a deactivating
emotion (H4b). Finally, to extend our findings, we also
induce another deactivating emotion, contentment, which is
a positive emotion that is characterized by a state of deactivation
(Barrett and Russell 1998). Research has found contentment
to be an important driver of behavior that is distinct
from other positive emotions (Griskevicius, Shiota,
and Nowlis 2010)