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Five options in order of increasing investment• Licensing or franchising: local organisations make andsupply the company’s products in return for a share ofthe profit.• Exporting: the company makes the product in itsexisting facilities and sells it to a distributor working inthe new market.• Local distribution and sales: the company makes theproduct in its existing facilities, but sets up its owndistribution and sales force in the new market.
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