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Collect and showcase user-generated content. Facebook and Twitter built the framework for social sharing, and users provide a constant stream of free content. This concept can be replicated by companies on a much smaller scale, using social networks. Use your customers, fans and followers as content producers. Their images, reviews and feedback are powerful and authentic content that can be more persuasive than marketing materials, but rarely fully leveraged by companies.
If your Facebook posts are getting limited exposure, run contests with prizes or giveaways that encourage fans to submit photos, video or blog content. Take that content and use it in email newsletters, on your blog, on the company website, or in in-store displays.
Don’t limit social content to social media. As your Facebook reach declines, make sure that your social content receives exposure in your blog, website, newsletter. Companies can even take that user-generated content a step further by developing regular blog ambassadors or on-the-ground photo teams.
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