Clients often engage Burson-Marsteller when the stakes are high: during a crisis, a brand launch or any period of fundamental change or transition. They come to us needing sophisticated communications campaigns built on knowledge, research and industry insights. Most of all, clients come to us for our proven ability to communicate effectively with their most critical audiences and stakeholders. We develop client programs using an Evidence-Based Communications approach. Evidence-Based Communications is a scientific approach to communications, driven by data at the beginning, the middle and the end. - See more at: http://www.burson-marsteller.com/who-we-are/about-us/#sthash.Zj1VKaXk.dpuf