For example, if your boss has great technical knowledge and you determine
that Mr. Smith is a Producer, you might convert the feature “great
technical knowledge” into a benefit by expressing it as “Bottom line—
she knows her stuff.” If you determine that Mr. Smith is an Accommodator,
however, you might express “great technical knowledge” as
“reliable and solid technical know-how.”
For “gives directions clearly,” if you determine that Mr. Smith is an
Optimist, you might express it as “she expresses herself well and is easy
to understand.” If you think that Mr. Smith is a Data Collector, you might
translate “gives directions clearly” to “provides comprehensive, step-bystep
instructions.”