Uber brings a high level of accountability and safety to the transportation experience for the first time. When you use Uber’s technology, not only are you always connected with a fully licensed driver, but you know exactly how far away your car is, who is coming to pick you up and the driver’s aggregated rating over all the trips he/she has completed. Uber’s app also includes a safety feature called 'Share my ETA', where a rider can share her real-time location and car details with a friend or family member so that loved ones can ensure that the rider gets to her destination safely.