THE FOUR Ps OF STRATEGY
Having considered the IT service provider’s strategic approach to the marketplace, the next part of the strategic equation is the IT service provider’s approach to service strategy. This may be analysed in terms of the four Ps:
• Strategy as a Perspective: This relates to vision, direction and the IT service provider’s philosophy for doing business with its customers.
• Strategy as a Position: This describes strategy in terms of the IT service
provider’s general approach to its service offerings (e.g. high value or low cost, emphasis on utility or warranty).
• Strategy as a Plan: This describes strategy as a plan showing how the IT
service provider will move from where it is today to where it wants to be.
• Strategy as a Pattern: This describes strategy as a consistent way of making decisions.