Consumer decision-making style refers to the mental orientation or approach a
consumer has towards making choices. Although, consumer decision-making style
represents a relatively consistent pattern of cognitive and affective responses (Bennett
& Kassarjian, 1972), national culture has been proven to significantly impact on
individual values and attitudes (Hofstede, 1980), thus culture is expected to have a
significant influence on consumer decision-making style. This paper will adopt
consumer research into decision-making styles to enhance understanding of differing
decision-making styles between cultures traditionally regarded as contrasting, i.e. East
and West. In particular, this paper examines and adds evidence to the specific cultures
of Singapore and Australia.