Knowledge about the collection and use of personal information
Customer Identifying Information – asking a customer for information such as their phone number or zip code, upon check-out.
Biometrics – uses a fingerprint to identify a customer by a swipe of their fingerprint upon check-out.
Frequent-Shopper Programs – also known as loyalty programs, they identify and provide rewards to customers who patronize a retailer.
Connecting Internet Purchasing Data with the Stores – check store website to see if customer used third party credit card; obtain shipping information.