Comparing with Subway, the recent BusinessWeek article titled Why the McWrap Is So Important to McDonald’s explains how manufacturing style could influence consumer perception of quality. This article got me thinking about the related configure-price-quote process and its repercussions on a company’s margins and reputation as a fair player. For the uninitiated, CPQ is the process by which a company’s salespersons assemble the appropriate product variations and combinations, work out the price for the bundle and communicate it to prospects and customers