Who Am I? Through these defining moments, individuals are able to identify themselves by answering three relevant questions: (1) What feelings and personal intuition are being conflicted as the individual decides on the course of action? (2) What are the individual values that are so deeply rooted in the core of the individual’s being that they will not be compromised under any circumstances? and (3) What type of creative ideas and shrewdness can be developed by the individual to guide the individual to make the right decision? Who Are We? Defining moments can also occur for managers of various work groups. What is learned from the defining moments will be based on the answers to the following three questions: (1) What are different interpretations or points of view to the ethical dilemma that can make a convincing argument? (2) What focus or point of view would be considered the most supportive or persuasive to the general beliefs of other employees within the organization? and (3) How can the manager of the work group create a process that will manifest the ethical values and beliefs that are important to the manager within the organization? In other words, what can the manager do to make his or her interpretation of the ethical issue be supported by the work group? Who Is the Company? Defining moments can also be used to clarify the ethical path company executives take within the organization. The questions that would help identify defining moments for company executives are as follows: (1) As a company executive, have I done everything in my power to secure my own strength as well as the strength and stability of the organization to be able to make ethical decisions? (2) As a company executive, have I considered all the innovative ways in which my organization can help society, stockholders, and other stakeholders? (3) What creative ideas can I develop as a company executive to help convert my ethical vision into a personal and organizational reality?