Many people dress up as Hadji Firooz, who is a symbolic character of the New Year, just as Santa Claus is of Christmas. Hadji Firooz wears a red satin costume and has black makeup on his face. He sings and dances through the streets, telling everyone that the New Year is coming. Today, people see him in shopping malls, just as you can see Santa Claus in the United States or in Britain.