light-emitting diode (LED) lighting. Yellow and blue lighting conditions
increased consumers’ acceptance of the appearance of bell
peppers the most and the least, respectively. Furthermore, participants
were the most willing to consume the bell peppers placed
in yellowlighting, while theywere the least willing to consume those
placed in blue lighting. Similarly, Suk et al. (2012) also showed that
yellow lighting increased participants’ appetite, whereas red and
blue lighting decreased their motivation to eat foods.