From the SWOT analysis, it's shown that Strengths of tourism industry in Malaysia is their outstanding natural beauty that you can see in Malaysia. The outstanding natural beauties that can be seen consist of Malaysia's tropical rainforest, natural and manmade lakes, outstanding islands and beaches. Never to forget, Malaysia is a Multi-Cultural country which makes Malaysia a very unique country. Tourist from different part of Asia can easily get use to the culture of Malaysia and yet see unique differences of the other cultures that Malaysia has to offer. Malaysia also offers a modern airport facilities, easily acquired accommodations and also first class accommodations with a low cost. To add on, English is widely spoken in Malaysia as this ease tourist means of communication. Malaysia will be an ideal tourism location for long or short term holidays.