Thailand scored relatively low (20) in individualism. This shows that Thai people tend to be collectivism. Individualism is the degree in which the society emphasizes mostly on independence and self-reliance (Adam, 2009). The low score on that could refer to having pretty less independence of Thai people. Thais love to stay in group, do activities with others instead of doing on their own. For example, Thai people would think it strange when they see other Thais eating alone in the restaurant. Moreover, clarified by Trompenaars' and Hampden-Turner's cultural factors, Thai people are outer-directed, meaning that they tend to search for information from the outer world (Cultural Factors, n.d.).Whenever Thais make decision, the final decision would come from many factors, mostly from the outer sources, not just only their own ideas and judgments. Most of the time Thai people often follow the crowd and the ongoing trends.