Lay out a plan for placing advertisements in media outlets that appeal to your target customers. If your clothing lines cater to middle-aged moms, for example, place advertisements in home and garden publications and on parenting websites with local editions. Plan your promotional strategies around your target market's psychographic and behavioristic characteristics. If your target market seeks luxury apparel to convey a sense of class, for example, price promotions can actually serve to damage your boutique's image. If you market clothes to value-conscious shoppers, on the other hand, price promotions can have a positive effect.