Today, the economy in Thailand sees demands for convenience, especially with regard to packaging, which has to be easy to use and store. With consumers being more on-the-go, packaging that is easy to carry around, such as PET bottles for non-alcoholic drinks, also grew in popularity rapidly.
Plastics packaging is expected to register positive volume growth, with the expected improvement in Thailand’s economy set to benefit the employment rate and consumer disposable incomes. This will help to stimulate consumer confidence and boost the performance of all industries, including packaging. Value-added packaging will become more important as such packaging better meets the needs of busy consumers. In addition, green packaging will also grow in popularity given rising environmental concerns in Thailand, with more manufacturers set to lean towards using less packaging material in order to reduce waste.