Social Media allows people to interact in ways we could never without it. People don't have time to have an hour long telephone conversation everyday with multiple people. It is very easy to catch up on someone's life through a simple message on the computer, even email. Social Media enables a route of communication not just for personal life but for businesses, purchases, and anything you can basically imagine. Businesses have boomed due to advertisements or media sites because they get the word out quicker and faster. People hardly read the ads in the newspaper now, the world revolves around online communication and advertising on a website such as Twitter or Facebook makes people notice because that is where their primary focus is now.