The impact of the Korean wave has not only permeated popular culture but is also a measure of positive lifestyle for many Asian people (Ryoo, 2008, p. 144). Many Asians did not know much about South Korea or knew only a few simple, often stereotypical things about South Korea. Images associated with South Korea were negative and related to events such as the Korean War, cycles of poverty and political instability (Lee, 2007, p. 29). These negative images have diminished dramatically due to trendy entertainers, new technology, and the image of contemporary South Korean lives through dramas and movies.