I think the advertisements published on the public transportation is quite attract attention. Because using public transportation such as bus, SkyTrain, or taxi has become a part of daily life, which unavoidable to perceive information through advertising such as when I'm on the BTS, I have nothing to do during the SkyTrain ride, when there is advertising on BTS, it makes the journey is not boring. When there is nothing to steal my attention, so I can remember the content of the advertising and it makes me want to buy the product.