Where are your industry and your company on the journey from place to space? It’s a good time to review your digital business model. As we have seen in the move from print books to digital, once a tip ping point is reached, the movement to space speeds up and is hard to resist. Just look at the demise of many physical bookstores. Other industries will follow - at different paces, driven, in part, by issues such as regulation, product complexity and how amenable the products are to digitization. Even in industries like health care that traditionally rely onTHE EFFECTIVENESS OF CONTENT, EXPERIENCE AND PLATFORM BY INDUSTRY We surveyed companies in various industries to assess the effectiveness of their content, experience and platform. Effectiveness was measured on a 10 point scale, from 1 = not effective to 10 = very effective. Other Services includes legal, professional and consumer services, restaurants and hospitality and distribution and logistics.