In Europe there is no common quality assurance framework for the delivery of guidance in higher education. Using a case study approach in four university career
guidance services in Engl and, France and Spain, this article a ims to study how quality is implemented in university career guidance services in terms of strategy, standards and models, relationship with main stake holders and quality assessment. The case study find ings reveal that the services articulate their strategy and mission as dedication to providing a quality service. However, little objective assessment of programmes and procedures is actually being conducted.