Marketing Executive’s Job Responsibilities :
- Work with the Marketing Manager to ensure maximization of our client's
return on investment for its marketing and promotional spend in Thailand.
- Key liaison with PR agencies to develop and execute relevant marketing
campaigns
- In charge of on-ground event coordination for all marketing activities.
- Understand and analyze market trends to identify insights, initiatives and
support development of key messaging and engagement marketing programs.
- Work with team to identify and propose to the Marketing Manager
opportunities for joint marketing activity where beneficial to company.
- Key custodian for all brand logo usage by distributors, retailers, agencies i.e
punnet labels, displays, retailer posters etc.
- Oversee copy-vetting of all digital and social media assets i.e. FB posts,
POSMs, campaign materials.
- Responsible for Consumer Relationship Management - handling of customer
complaints/ queries.
- Manage POSM stock, premium / POSM warehousing and deliveries to
distributors and retailer’s – stored at third party storage facility.
- Oversee installation and follow up with retailers to ensure store display is
optimal.
- Work with the Market Manager and market team as well as distributors to
coordinate for promotional activities.
- Fortnightly reporting of marketing and promotional activities