Kant scholars such as Barbara Herman and Onora O’Neill have extended his reach to nontraditional subjects like targeted advertising and coercive employment practices, and business ethicists such as William Evan and Edward Freeman have shown how Kantian ethics could guide businesses toward policies that respect the humanity of stakeholders rather than simply maximizing profits for shareholders. Most notably, Norman Bowie has written extensively on business ethics,
taking ‘‘a Kantian perspective’’ on any number of issues: why a corporation ought to deal honestly with suppliers and customers, provide meaningful work for employees, and contribute to the good of society in general