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One reason is simply the amount of advertising Subway places on an annual basis. Subway spent $516 million on advertising in 2012, putting it among the top 25 United States brand advertisers across all categories for the year.That said, of the 115 restaurant brands that were included in the new Technomic survey, Subway emerged as the one with the most effective advertising campaigns based on three key metrics — the advertising's memorability and its relatability and its hunger-inducing capability. Or to put it another way, the advertising campaigns these chains are paying tens of millions of dollars — in some cases hundreds and hundreds of millions — a year to create and buy air time for simply aren't breaking through the clutter the way they should.
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