The theoretical framework of this study was based on consumer behavior theories from various authors. For instance, the hierarchy of need by Maslow has mentioned in this study in order to explain the basic needs of human. Also, marketing strategy according to Kotler and Keller and cultural, social and personal factors affect consumer behavior were discussed in the literature review. The study was conducted by using quantitative research method. Data was collected through conducting an email survey and face-to-face distribution as the instrument tool.