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The Linkage Between Service Culture and Competitive Advantage
The enduring success of service organizations such as Southwest Airlines, The Walt Disney Company, Wal-Mart, and USAA (among others) is frequently attributed in no small degree to their corporate cul- tures. These companies have built and maintained organizational cultures in which everyone is focused on delivering high customer value, including ser- vice, and individuals behave accordingly. The cul- ture influences how employees behave, which, in turn, shapes the value that customers receive, in part through the thousands of daily encounters between employees and customers.
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