In 1997, Apple acquired NeXT to use its technology in its Apple computer and Jobs returned to Apple after a 12-year exile. Apple was close to bankruptcy so the board appointed jobs to his earlier position as CEO. Jobs changed its culture Back to a more entrepreneurial atmosphere. Jobs is a visionary, and Apple’s success is born of continual and artful innovation in every aspect of its business. According to Jobs, Apple’s success comes from simply trying to make great products that we want for ourselves, and then hope that customers love them as much as we do.