SWOT analysis
Strengths
- The products are cheaper than other company
- Faster delivery by private transportation
- Products are in stock easily to serve the customer
- Customers easily to order products and payment through online store
- Variety type of products, completely supplementary food
Weakness
- Need much money for investment stock the products
- The company is newbie shop have no credit or warranty
- Employees not enough in prime time
Opportunity
- Multichannel to order and payment products
- Online shopping is best way to shop, most customers easy to buy through online
- Fitness and weigh training is popular trend
Threats
- Hearsay in Thailand about phony whey protein and other supplement
- Big company take many percentage of market shared
- Import tax rate may be increase