When firms develop innovation activities, they encounter
relatively greater uncertainty and variability in the innovation
process (Atuahene-Gima, 1996), and they need creative
employees who are flexible, risk taking, and tolerant of
uncertainty and ambiguity (Madsen and Ulhøi, 2005). Therefore,
firms must place more emphasis on these characteristics in
the staffing actions. When firms use creative capabilities and
innovative characteristics as hiring and selection criteria, their
employees are likely to spawn diversity of ideas and commit to
more innovation behaviors (Brockbank, 1999; Atuahene-Gima,
1996). Through effective staffing, employees become important
sources of new ideas in the firm's innovative process