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Nir Eyal, a startup founder and author of Hooked: How to Build Habit-Forming Products, told Live Science that Facebook hooks people with a few different elements: “a trigger, such as loneliness, boredom, or stress; an action, such as logging in to Facebook; an unpredictable or variable reward, such as scrolling through a mix of juicy and boring tidbits in the newsfeed; and investment, which includes posting pictures or liking someone's status update.”To go back to the 2012 study, researchers noted people who feel more anxious and socially insecure appreciate the easy ways to communicate via social media than face-to face. On the other hand, individuals who were more organized and ambitous were at a decreased risk for technology-related addiction as they resort to using the site as an integral part of work and networking.However you Facebook, scientists continue to unravel how its popularity and availability promote use, thus impacting our brains, behaviors, and relationships. Maybe there’s something to those digital detoxes after all.
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