The discrete choice experiment (DCE) approach allowed us obtaining economic value estimates for longan farmers' preferences for conservation measures of wild pollinators and for preventing a decline in the pollinator population. Investigating the perspective of farmers is of utmost importance, as they would ultimately be the most directly concerned stakeholders regarding conservation policies. The results of our study thus inform Thai policy makers about which conservation strategies require a greater government intervention and which ones can be expected to engage more efforts and resources from the targeted farming communities. In this regard, we estimated that, on average, the share of longan farmers who did not believe in the positive contribution of native bees to their crop production valued both the bee-friendly pest control and the improving native bee habitat strategies at zero THB. In contrast, an on average considerably higher willingness to pay (WTP) for these strategies could be determined for those farmers who were aware of the importance of bee pollination to their yields. Most of the surveyed longan farmers were willing to pay for the implementation of the native bee husbandry conservation strategy and an even higher bid was estimated for those individuals, who already engaged in beekeeping (or in other economic activities involving bees).