I've developed a new DIY print process, Lumi printing, an alternative to screen printing that doesn't require expensive equipment or toxic chemicals. The process is made possible by Inkodye, the photographic fabric dye we manufacture ourselves in Los Angeles. Inkodye comes out of the bottle clear and develops its color in sunlight. The Lumi process is similar to photography.
I've recently learned that I'm part of the art supplies industry, and in the art supply industry, Lumi is pushing nearly every boundary that exists. We're breaking the mold by valuing software just as much as our physical product and by connecting directly with customers through Kickstarter and the Maker Movement instead of relying entirely on retail. Our competitors in this industry think of their products (paint, brushes, etc.) as commodities whereas we think of ours as enablers. We've had to push retailers to understand the power of DIY over the 'crafty' aesthetic and the virtues of educating.
Teaching: Every tool I use becomes a new skill in my arsenal for teaching. I've successfully used Kickstarter twice, so I teach crowdfunding. I know how to raise investment, so I coach other entrepreneurs. I know the treachery and triumphs of running a business from day to day, so I share my experiences with my peers. I'm active in the Summit Series community and I teach ongoing classes on Skillshare.com. Valuing alternative education: I believe it's important to expand your mind, and it's equally important not to take life too dreadfully seriously... so Lumi gives each employee a $500 fund.