Conclusion
In the beginning stage of embedding the new concept of CSR as a business strategy in
Thailand, it is necessary to make a frame for common understanding which compromises and
blends with the Thai cultural context. The belief system, the cosmology, traditional ways of
life and culture at psychological level such as the love and loyalty towards the monarch are
inevitable to use as supportive factors. In the years to come, more changes are expected to
happen and become a new chapter of the CSR awareness and practice in Thailand.