Basketball is a physical exercise activity that produces breakthroughs in health, more capability to the body. The mind and the emotions of the players themselves, in the current global sport, basketball has become around the world, to accept the result, said local sports market with growth. This makes sports equipment of Thailand has accepted more from the market.
Within the country.
Therefore, Therefore, researchers interested in studying the factors influencing the decision to purchase the equipment, basketball in Bangkok. To be used in the planning as well as the decision to use a marketing strategy to reach the target audience more effectively and efficiency and make the customers impression occurs using the product.
This research aims to study the behavior of athletes and basketball in buying apparel athletes using the questionnaire as a tool to collect information. The statistics used in the data analysis is the percentage value of the radar and the standard deviation, which found that the research is based on a defined purpose.