market-sensing capability is an org

market-sensing capability is an organisation’s capability of continuously monitoring changes and then accurately spotting opportunities and threats in the external market. When an organisation
systematically and proactively learns about any changes affecting its customers, competitors, and the macro-environment, it may gather valuable knowledge about the market and continuously spot trends concerning current and future market development (Morganet al., 2009a)

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market-sensing capability is an organisation’s capability of continuously monitoring changes and then accurately spotting opportunities and threats in the external market. When an organisationsystematically and proactively learns about any changes affecting its customers, competitors, and the macro-environment, it may gather valuable knowledge about the market and continuously spot trends concerning current and future market development (Morganet al., 2009a)

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kemampuan pasar-sensing adalah kemampuan organisasi dari terus memantau perubahan dan kemudian akurat bercak peluang dan ancaman di pasar eksternal. Ketika sebuah organisasi
sistematis dan proaktif belajar tentang perubahan yang mempengaruhi pelanggan, pesaing, dan lingkungan makro, mungkin mengumpulkan pengetahuan berharga tentang pasar dan terus melihat tren mengenai perkembangan pasar saat ini dan masa depan (Morganet al., 2009a)

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