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In the past 20 years, average tariffs have fallen dramatically. In fact, they have been cut in half. Average applied tariffs were 15 per cent in 1995. Today they stand at less than 8 per cent. Against this backdrop, non-tariff measures have become increasingly important determinants of market access.And these behind-the-border issues are now at the heart of any trade debate. Indeed, we know that many regional trade initiatives are now trying to grapple with these issues.Moreover, I think we are all increasingly conscious of the need to respond to growing global challenges in a more joined-up way. Trade policies must work hand-in-hand with policies in other areas — such as health, the environment and consumer protection.
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