in this theory of innovativeness , kiton contends that is located on a continuum ranging from an ability to do things better to an ability to do things differently. He calls the two extreme ends of the continuum adaptors and innovators , respectively. In the case of a small business , the adaptor CEO would seek solutions that have already been tried and understood. On the other hand , the innovator CEO would prefer solution that change the structure in which the problem is embedded in other word, solutions that have not been tried out and are therefore risky. Unless the CEO has the will to innovate there is little that other membeers of the business can do to expedite is adoption or increase the extent of IS adoption