In spite of the evidence that in most European countries the green strategies and green management practices are beginning to dominate the hotels' agendas, in Greece there is limited evidence on the one hand, but also some reports indicate that Greek hotels are still rather behind in this manner. Nikolaou et al. (2012) state that Greek hoteliers are still reluctant and that their willingness to adopt 'proactive' strategies, with regards to the environmental issues, is much questionable. At the same time the importance of green practices and strategies is becoming more and more explicit. Starting from the lack of evidence and insufficient literature on the practices of Greek hotels towards environmental sustainability and green strategies, and taking into consideration that there are indeed some forces that drive or deter hoteliers from adopting such strategies, the current dissertation aims at discovering which factors are considered as critical for driving environmental initiatives on the part of the hotels. Particularly, the purpose of the dissertation is to investigate the general subject of hotels' green practices on the one hand and on the other hand to identify and understand which forces are driving environmental strategies.
To accomplish the purpose, the dissertation is based on primary research which allows the researcher to address the following objectives:
to examine how hotels perceive green strategies and identify what constitutes green practices in a hotel's operational environment
to examine the extent to which Greek hotels employ green practices and link these to substantial benefits and competitive advantage (whether they employ a green strategy)
to examine the perceptions of the hotels in regards to the factors that promote them to adopt green strategies or alternatively in regards to the factors that hinder the adoption of such strategies and practices
to collect evidence so as to make recommendations in terms of green practices in the hotel and hospitality services sector.
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