The use of the Internet and e-commerce for export marketing enables export firms to leapfrog the conventional stages, as it
removes all geographical constraints, permits the instant establishment of virtual branches throughout the world, and allows
direct and immediate foreign market entry to the smallest of businesses. Bennett (1997) envisages that the conventional
model of obtaining export orders by information seeping out of a firm through formal and informal contacts with buyers,
suppliers and like is not particularly relevant in the present Internet era.