Benefits of Mobile Apps
Branding – Your logo and slogan are visible on your customers’ mobile screens, consistently reminding them of your business and your brand. You can push information out to users and they can access your information at any time.
Improve Customer Service Experience – Customers benefit from being able to access your products/services/events/directions anytime and anywhere they can use a mobile device. Your mobile app acts as a 24/7 customer service line that allows your customers to access relevant information at any time.
Marketing – An app is a valuable marketing tool. It can be easily integrated with Facebook, Twitter, Foursquare and other social media sites. With a single tap, customers can share your app and their experience with their entire network. Using push notifications, you can communicate information about upcoming promotions or events with customers and tourists
Build Your Network – Today’s consumers are constantly on the move with their mobile devices, and sharing information with their friends, families, and networks. As people use and share your app, you marketing message will continually reach a wider audience.
Generate more income – Provide more value for your customers by creating a loyalty program. Sell your products and services through the app. You can also sell ad space within your app to help generate additional income. According to an ABI Research survey of US consumers, respondents who downloaded a branded mobile app; +45.8% consumers had visited the store more often, +40.4% bought more of the store's products and services, +35.8% told a friend about their shopping experience, & +30.8% encouraged friends to visit the store.