For example, Family Mart are now around 22,000 stores overall. The first stores opening in Bangkok the following year at Phakanong and Silom. By the end of the decade the total had reached 100 and the first upcountry FamilyMart opened in Pattaya in 2001 at Wong Amart. The area round Pattaya currently has 132 branches whilst Sri Racha district has 46. Thailand as a whole will likely have one thousand branches by the end of this year with three thousand envisaged by 2017. Family Mart will concentrate on targeting their key customers through advertizing, public relations, promotional events, their website and other marketing activities. Meanwhile their warm and friendly service and strong emphasis on cleanliness in the stores are part of their strategy to achieve total satisfaction by their customers.