what is your product or service ? use the features and characteristics of your offering to explain your answer
what are your objectives of pricing ? describe your pricing objective and how you propose to set your price
draw a map of the potential marketing channels for your business, highlighting some of the key strengths of each (how they can contribute to achieving the marketing goals)
consider the promotion mix. for each part of the promotion mix, give examples of how this part of the mix might be part of your promotion plan (types of advertising or sales promotion that would be appropriate) and explain the strengths and weaknesses for your business.
summarise a proposed marketing mix for your business. outline each of the four P