For the past several years, Astra has followed the
framework of strategic direction set forth in “Pride of the
Nation” to promote sustainable business growth in the
coming years.
Specifically for 2015, Astra applied the theme “Going
to the Next Level and Next Landscape”, where its
implementation consistently maintained the Triple-P
Roadmap strategy approach supported by the corporate
values of Catur Dharma and the Astra Management
System. To ensure effective implementation of the Triple-P
Roadmap strategy, each of Astra Group’s businesses
must focus on three critical factors, namely: clarity of the
strategic roadmap, comprising Portfolio Roadmap, the
People Roadmap and the Public Contribution Roadmap,
combined with the courage to implement and the
discipline in the process of executing the roadmaps.