• The second level, entry strategy

• The second level, entry strategy alternatives, applies to firms of any size; these alternatives determine what specific entry strategy is appropriate for each country in which the firm plans to operate.

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• Tahap kedua, alternatif strategi kemasukan, terpakai kepada syarikat dari pelbagai saiz; alternatif ini menentukan apa strategi entri tertentu adalah sesuai untuk setiap negara di mana syarikat itu merancang untuk beroperasi.

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