Two way communication can be horizontal or vertical. When superior and subordinate communicate to each other, it is called vertical communication. There is a communication happening between persons of same designation, level or position, It is defined as horizontal communication.
Consequently, Two way communication is an effective communication system, because it can be provided message and feedback to the receiver and sender. Communication becomes more effective when proper actual understanding of sent message remains to receiver and feedback is provided by receiver. In two-way communication contains these process. Thus, Importance of Two way communication in every sector of business remarkable.