The move to bans in Australia also highlights that in some public health reforms, incremental change can be an effective pathway to securing more substantial changes in the longer term. Although it is not possible to be definitive about the relative contribution of different factors, it is highly likely that the changes in Australia benefitted from a combination of strong, widely reported epidemiological evidence, the powerful personal stories of 2 people whose melanoma was associated with the use of tanning beds, media advocacy, and direct political representation by nongovernment agencies. All these factors merit the consideration of advocates of government intervention in public health in other
jurisdictions.