It's a book with a couple of very powerful messages, one overt and incorrect, the other subtle and accurate. The overt message is Tyler's message - we are a generation with no cause, no purpose. Our lives are governed by what we buy and what we wear, and none of us will die having done anything with our lives. In order to be Real Men, we need to strip away the veneer of civilization - our Ikea furniture, our make-work jobs and our cornflower blue neckties - and rediscover the inner core of ourselves. The brutal, unafraid, unapologetic beast that is Man.