A new idea, method or device; a novelty (Webster).
A mindset, a pervasive attitude, or a way of thinking focused beyond the present
into the future vision (Kuczmarski).
In 1996, ``What is innovation? The art of welcoming risk'' was published in
The Journal of Consumer Marketing. This chapter was adapted from my
book, Innovation: Leadership Strategies for the Competitive Edge
(Kuczmarski, 1995), and was written to send a clear message to CEOs across
corporate America ± a commitment to innovation is the key to successful
growth.